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8 agosto, 2019

Welcome to Optimus Price 3.0

We have been working very hard this summer to bring you a much improved version of Optimus Price. This release includes: The #1 request: competitor based pricing models! Consider pageviews and conversion rate into pricing with Google Analytics Flexible rule strategies A redesigned Product window Avoid errors with our automatic data validation We hope that […]

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20 marzo, 2019

Minimum wage of 2,200 € per month vs living on 2 € a day. What defines the world’s most contrasting economies?

Imagine you are sitting at your office desk and you decide that you want to take a trip to see the beautiful Swiss Alps and absorb the calm and tranquil air. What better place to do this than Zurich, Switzerland?  Your impulses take over, and after hovering your mouse over the little blue button for […]

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4 octubre, 2018

Optimus Price has been selected as one of the brightest Big Data Startups in Europe

We’re thrilled to announce that Optimus Price has been selected to take part in the European Data Incubator (EDI), a 3-year project that offers around 100 startups the chance to solve data challenges set by major European corporates like Volkswagen Navarra, RACC motoring club and the multinational Sonae. What is EDI? EDI is an incubation […]

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19 julio, 2018

How pricing has changed throughout history

Pricing can appear simple from a consumer’s perspective. You just see a price, and if you are willing to pay it, then you get the product. The key part of that decision making is if you are willing to pay for it. Through the years businesses have broken down the psyche of consumers that help […]

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17 julio, 2018

Save up to $2,000 in the kitchen by borrowing these 4 easy corporate practices

How many times have you cleaned out your fridge to find spoiled produce? Or even the pantry? The answer is probably too many. There is a huge issue of excess food waste all around the world. According to the FAO, there are exactly 1.3 billion tons of food waste per year globally. That breaks down to […]

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13 julio, 2018

AI is revolutionizing the industry. Here’s what’s in it for you:

Artificial Intelligence is an extremely new and powerful tool. Since the term artificial intelligence is so broad, its benefits can be seen in many industries. Also, due to the nature of AI and machine learning, there is little limit to the capabilities of this tool. Businesses are really taking advantage of all AI had to […]

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15 junio, 2018

Which AI techniques are the best for e-commerce?

Dynamic pricing is a very powerful tool that empowers pricing managers to optimize prices with dynamic pricing based on sales and demand. Thanks to advanced machine learning models it’s now possible to totally automate the pricing process, using prices based on sales and demand, and therefore increasing margins and sales, and saving money on operative […]

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18 abril, 2018

3 Easy Techniques You Can Borrow from Businesses to Make Smarter Decisions

Every second, you make a decision. Whether it be about what to eat for breakfast, buying a house or investing in stocks, a choice is always made. Approaching a problem like a business can simplify a difficult decision. Taking these scenarios into account: what would you choose? Example 1: The $10 charging cable for phone […]

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