Demand forecasting

Our artificial intelligence algorithm analyzes purchasing patterns, seasonality, and external factors to accurately predict the future demand for each product at any time of the year. It allows you to anticipate market needs, avoid excess inventory, and prevent sales losses caused by stockouts.

Request a demo

Manage your inventory efficiently

Manage your inventory effectively and avoid overstocking or stockouts with accurate and reliable demand forecasting.

Request a demo >

Prevent sales losses due to stockouts and predict stock shortages with abnormal sales

Detect and avoid stockouts without the need to increase your safety stock. Our technology will automatically notify you before your inventory runs out, allowing you to react in time.

Additionally, you can identify unusual sales that deviate from normal patterns. Sometimes, your stock levels may not be accurate, and you can only rely on sales data or stock entries. Optimus Price understands that not all sales are the same and can detect abnormal sales that deviate from regular patterns. This ensures that you can make proactive decisions to prevent stockouts and optimize inventory management.

Request a demo >

Understand the impact of external factors on your demand

No one can predict "black swan" events like COVID-19, but we can learn from them. For example, Optimus Price observed that the population began stockpiling essential products long before authorities issued official orders. What was the impact on your business?

Request a demo >

Maximize your profitability

Understand predicted demand and maximize your profitability. Adjust your marketing and pricing strategies based on demand trends, improving both competitiveness and customer satisfaction.

Request a demo >

Benefits of Demand Forecasting

Inventory optimization: Adjust your stock levels according to predicted demand, reducing costs from overstocking or stockouts.

Increased profitability: By anticipating demand, you can set strategic prices that maximize revenue during both high and low demand periods. 

Improved strategic planning: Gain key insights to plan marketing campaigns, promotions, and price adjustments effectively.

Adaptability and competitiveness: Understand demand trends to stay one step ahead, adapting your strategy to market conditions.

Frequently asked questions about demand forecasting

What's demand forecasting and how does it work?

Demand forecasting is a tool that uses historical data, seasonality, and consumption patterns to predict future product demand. It works through advanced algorithms that analyze multiple variables and predict stock needs, enabling inventory optimization and strategic price adjustments.

Why is demand forecasting important for inventory management?

Demand forecasting allows you to adjust inventory based on projected needs, avoiding overstocking and stockouts. This not only reduces storage costs and losses but also ensures that products are available when customers seek them, improving operational efficiency and customer satisfaction.

How does demand forecasting optimize pricing strategy?

By anticipating demand fluctuations, demand forecasting allows you to set strategic prices. You can leverage demand peaks to maximize revenue and adjust prices during low periods to maintain profitability, achieving a pricing strategy aligned with the market.

What benefits does demand forecasting bring to an ecommerce?

For an ecommerce, demand forecasting ensures better product availability, reduces losses associated with overstocking, and adjusts prices based on projected demand. This helps improve profitability and increases competitiveness in a market where availability and price are key to the customer.

What are the best tools for demand forecasting?

The best demand forecasting tools combine artificial intelligence, purchase pattern analysis, and automatic price adjustments, such as Optimus Price. These solutions help optimize inventory management and pricing strategies, maximizing revenue and reducing operational costs.

How does demand forecasting help improve profitability?

By anticipating stock needs and adjusting prices according to demand, this tool prevents losses from both stock shortages and excess products, optimizing each sale. This maximizes margins and improves profitability by aligning inventory and pricing decisions with market context.

Which sectors benefit most from demand forecasting?

Sectors like ecommerce, retail, fashion, and consumer products, where inventory turnover is high and margins are tight, benefit greatly. Demand forecasting ensures businesses can quickly respond to demand changes and maintain an offer always aligned with market expectations.

What external factors affect demand forecasting?

Factors such as seasonality, promotions, historical data, consumption trends, and changes in customer behavior impact demand. Demand forecasting allows businesses to anticipate these factors and adjust inventory and pricing strategies proactively.

How does demand forecasting integrate with other pricing strategies?

Demand forecasting is key to adjusting dynamic pricing based on projected needs, enabling price setting according to anticipated demand. This integration ensures that every price is optimal, maximizing revenue and maintaining a competitive offer at all times.

What impact does demand forecasting have on customer satisfaction?

By ensuring product availability at key moments, demand forecasting prevents stockouts that affect the shopping experience. This improves customer satisfaction and fosters brand loyalty, as it ensures products are available when they are needed the most.