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23 June, 2021

La caída del consumo en la tercera ola del COVID-19 sorprende al comercio

Un estudio de la empresa barcelonesa Optimus Price demuestra que la pandemia producida por el COVID-19 tuvo un gran impacto en el patrón de consumo de los españoles. Esta alteración presentó gran variedad al comparar las dos primeras olas con la tercera. El informe, que analiza las ventas de productos de alimentación en cuatro grandes […]

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23 December, 2020

Customers will pay more than you think. But it only pays off if you get it right (3/3)

Online research suggests that only 60% of online purchase decisions are based on price. Software or Subscription Purchase Plan Optimization – When a company rents an equipment material lift, they often pay $200 a day, but $500 per week.  So if they plan on renting for at least 3 days, you might as well rent […]

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14 December, 2020

Customers will pay more than you think. But it only pays off if you get it right (2/3)

Online research suggests that only 60% of online purchase decisions are based on price. Don’t Forget about the Purchase Value to the Customer – Products can have significantly different value to different customers. Sometimes convenience and flexibility are far more valuable than price. Airlines have found this to be a highly valuable way to price […]

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4 December, 2020

We see dead brands. And they don’t even know they’re dead.

That’s the gist of Remarkable Retail, by Steve Dennis, a book that delves into the challenges that the retail industry is currently facing, and on how to survive this battle of the fittest. As he argues, ‘physical retail isn’t dead. Boring retail is’.  We have all seen it, the so-called death of the middle. There […]

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25 November, 2020

Customers will pay more than you think. But it only pays off if you get it right (1/3)

Online research suggests that only 60% of online purchase decisions are based on price. How do you know if pricing higher will lead to higher margins or volume losses?  Many companies are left with simplistic models which markup products by a specific percentage above their costs.  But is this optimal?  Are there instances where price […]

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10 November, 2020

Optimus Price merges with Athena, to create the most advanced AI-driven solution for pricing

Optimus Price, the leading solution in the market for pricing automation and sales forecasting, and Athena, specialist in price and competitor monitoring and digital marketing applications, have signed a strategic agreement to merge both companies under one single entity.  Through this partnership, both companies aim to create a unique Artificial Intelligence (AI) founded SaaS that […]

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8 August, 2019

Welcome to Optimus Price 3.0

We have been working very hard this summer to bring you a much improved version of Optimus Price. This release includes: The #1 request: competitor based pricing models! Consider pageviews and conversion rate into pricing with Google Analytics Flexible rule strategies A redesigned Product window Avoid errors with our automatic data validation We hope that […]

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20 March, 2019

Minimum wage of 2,200 € per month vs living on 2 € a day. What defines the world’s most contrasting economies?

Imagine you are sitting at your office desk and you decide that you want to take a trip to see the beautiful Swiss Alps and absorb the calm and tranquil air. What better place to do this than Zurich, Switzerland?  Your impulses take over, and after hovering your mouse over the little blue button for […]

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4 October, 2018

Optimus Price has been selected as one of the brightest Big Data Startups in Europe

We’re thrilled to announce that Optimus Price has been selected to take part in the European Data Incubator (EDI), a 3-year project that offers around 100 startups the chance to solve data challenges set by major European corporates like Volkswagen Navarra, RACC motoring club and the multinational Sonae. What is EDI? EDI is an incubation […]

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19 July, 2018

How pricing has changed throughout history

Pricing can appear simple from a consumer’s perspective. You just see a price, and if you are willing to pay it, then you get the product. The key part of that decision making is if you are willing to pay for it. Through the years businesses have broken down the psyche of consumers that help […]

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